Since the birth of Instagram, back in 2010, the photography social network has gone from being a simple alternative to Pinterest to becoming one of the best showcases for brands and public figures in general. Any celebrity or company that wants to have a presence on the Internet has an Instagram profile, from soccer players and actors to automotive companies and telephone manufacturers .
The most important variable in the equation for success is the number of followers: the greater the number of followers, the greater the presence on the Internet. But, which are really the accounts with the most followers on Instagram in 2020? We have made a compilation with the 10 Instagram profiles with the most followers in the last month.
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@instagram, with 350 million followers
The account with the largest number of followers on Instagram is… Instagram! The reason is very simple: for several years now, the application automatically follows the Instagram profile within the social network. In this way, any user who creates a new account on Instagram will be a follower of the application's profile . Of course, we can withdraw the follow if we wish, although the content of the account is usually quite interesting for all those who seek to take full advantage of the new functions of the platform.
@cristiano, with 220 million followers
The former Real Madrid footballer is the natural person with the largest number of followers on Instagram. And it is not for less, because he is also the most mediatic athlete of the last decade, ahead even of Leo Messi or Neymar. According to a recent study, the Portuguese made more money for posting photos on his profile of third-party brands than for his contract at Juventus: up to $ 47 million per year, nothing more and nothing less .
@arianagrande, with 187 million followers
Ariana Grande is the singer with the highest number of followers on Instagram. She is also a woman with the greatest presence within the social network, with almost 200 million followers behind her. Curiously, his YouTube channel is the largest, with almost 42 million subscribers at the time of writing these lines and more than 15,000 million views in the sum of all his video clips .
@therock, with 184 million followers
Better known in Spain as "La Roca". This actor and WWE wrestler has managed to proclaim himself one of the most sought-after public personalities of the last 10 years, at least on American soil. Precisely because of its presence in the most famous wrestling league of the moment. In Europe he is best known for movies like Fast and Furious, Jumanji or The Scorpion King .
@selenagomez, with 177 million followers
The Texas-born actress, producer and singer is the second woman with the most followers on Instagram in 2020. The success of the series The Wizards of Waverly Place, added to the singer's career as a singer and her story of self-improvement with lupus have catapulted her to the fifth position in the ranking of people with the most followers on Instagram.
@kyliejenner, with 177 million followers
The fifth daughter of Caitlyn Jenner and sister of Kim Kardashian is the member of the Kardashian family with the greatest impact on social networks. Nearing 180 million followers on Instagram alone, Kylie is the owner of her makeup brand Kylie Cosmetics and one of the members of the Keeping Up with the Kardashians show.
@kimkardashian, with 171 million followersView this post on Instagram
A post shared by Kim Kardashian West (@kimkardashian) on May 23, 2020 at 2:23 pm PDT
Perhaps the most controversial sister in the Kardashian family. Kim currently has only 6 million followers less than her stepsister. In addition to being the star of the Keeping Up with the Kardashians series, she has a line of perfumes called KKW Fragrance . Interestingly, she rose to fame for releasing an intimate video with her partner Ray J in 2007.
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As it has been said, it was Ray J himself who published the video to spread the image of his partner.
@leomessi, with 152 million followersView this post on Instagram
A post shared by Leo Messi (@leomessi) on May 18, 2020 at 6:14 am PDT
Messi is the second player with the greatest impact on networks, just behind Cristiano Ronaldo and ahead of others like Neymar Jr. The Barcelona FC footballer has more than 150 million followers and a profile less dedicated to brands than that of Ronaldo. In fact, the Argentine is usually a participant in different solidarity campaigns .
All in all, the study published by the Buzz Bingo website has revealed that the player pays a whopping 23.3 million dollars every year for publishing content promoted only on Instagram. Just behind Cristiano Ronaldo and just ahead of Kendall Jenner.
@beyonce, with 146 million followersView this post on Instagram
@chloexhalle DO IT out now
A post shared by Beyoncé (@beyonce) on May 14, 2020 at 9:05 pm PDT
Considered by many the queen of pop. The author of Halo and Run the world is the third most viral female singer on Instagram, with 146 million followers at this very moment. Curiously, the artist does not follow anyone else on her official Instagram profile, not even people from her family environment. She is also not a regular on social media. In fact, your profile is limited to advertising your past and present musical works .
@neymarjr, with 138 million followers
The Brazilian soccer player is the third soccer player with the highest number of followers on Instagram. According to recent studies, the player manages to make about 7 million dollars every year for publishing sponsored content , a figure quite far from the almost 50 million that Cristiano Ronaldo spends.
In his profile, the Brazilian participates in different viral challenges, at the same time that he publishes promoted content from other brands and photographs of his achievements in the field. It is also given to sharing publications with friends and family, although it is much less common.