They are the best valued by consumers. Carrefour, Mercadona or Day? What is your favorite to buy online? In May of this same year, the Shopper Brand Experience Index ranking of the Shopper Experience Observatory (OSE) was published, a study prepared by in-Store Media and the consulting firm Salvetti Llombart.
This revealed that Carrefour is the supermarket best valued by consumers. They also pointed out that it is a very comfortable option. Mercadona is not so. And neither is Día. But the truth is that the three supermarkets offer the possibility of making purchases online.
One of the biggest drawbacks that users may encounter is the availability of deliveries. And of course, the prices. Because not all supermarkets offer deliveries everywhere (this is a factor to be taken into account by those who do not reside in large cities). About prices, we can't tell you anything that you don't know about normal supermarkets.
Buying in certain supermarkets can be more expensive than doing it in others. Luckily, both Carrefour and Día or Mercadona are quite inexpensive options. Today we wanted to take a look at the advantages and disadvantages of shopping online in each of these three supermarkets. With which of these is it better to buy online?
If you usually buy at the Carrefour physical store , you will know that one of its greatest advantages is the product. But also the offers. These are the pros and cons of buying from your online store.
Let's start with the best that Carrefour has, which is the product. Although we will find all kinds of qualities, the most advantageous thing about the online store (like the physical one) is the wide variety of articles and brands that you have available. In addition to different brands, we also have the Carrefour white label .
But there is more. And it is that from the online store itself we will have the opportunity to acquire all kinds of articles. And not just those of a supermarket. We speak, for example, of electronics products, clothing, pets, books, DIY or mattresses . With a single purchase you can kill multiple birds with one stone.
Ease of purchase
Carrefour's is one of the best-designed stores for shopping comfortably . You will see that this is not the case at Mercadona, which has been maintaining the same design for years. As soon as you enter, we recommend that you check if Carrefour makes deliveries in your neighborhood or municipality. Because if not, you will not be able to receive the delivery home.
If you are lucky and can receive your Carrefour purchase at home, you can start shopping now . The interface is clean and clear. In this one, whites predominate, so the products look good. The photos are clear and large, so it is easy to distinguish the products. And find them at first sight.
The product classification also seems correct to us . Within the Supermarket section you can enter sections as specific as Citrus, Sauces and fried tomato or Bechamel. You have to pay attention to the different subsections, because otherwise you can spend hours browsing hours and more hours. Make sure you have the mother categories well located, because from there you can easily enter the specific ones.
If you buy regularly here, you should know that you can save the shopping lists and access them to repeat them when you need it. This will save you from having to browse and add products to the cart from scratch. However, it is a very common option, operational in most online supermarkets.
Prices and promotions
The prices are very well indicated. Just below each product you will see the amount per unit, but you can also check the price per kilos or liters . And this is always great to be able to compare offers. The prices can be a bit more expensive, if we compare them with other supermarkets like Mercadona, but the great variety of product and the special offers compensate. And a lot.
This is one of the supermarket's strong points. And also from the online store . There is a special Offers and Promos section that you can visit often. Here you will find many 3 × 2 promotions, which is one of Carrefour's specialties.
As for deliveries, if you wanted to buy at Carrefour, you may be in luck. We have verified that some delivery areas have been expanded , so that in our case, we can already receive the purchase at home. This is also true for rural areas. And you have to take advantage of it.
We have seen, on the other hand, that the delivery ranges are quite wide . The most important drawback has to do with the fact that you cannot receive the products during the next day. The minimum term is two days, at least in our municipality.
The price of taking it home is 9 euros. However, if you make a purchase of more than 120 euros, you can receive the purchase at home totally free .
In recent years, Mercadona has progressively tended to incorporate more private label products, to discard the first brands. And this is, in general terms, what you can find in this supermarket. Also in its online variant. Fortunately, the product that Mercadona sells has a good quality. And there are many who shop for specific products .
If you are looking for some brands, you may not find them. This you must take into account. If you do not mind consuming Hacendado, Deliplus or other variants, you can buy here without problems. You must bear in mind, of course, that here you will only find supermarket items. If you are looking for other types of articles (books, music, gardening, DIY ...) you will have to choose Carrefour .
Ease of purchase
Buying at Mercadona's online store is a real challenge. Despite being one of the largest chains in the country, its managers have not renewed the online supermarket for years. Although the front cover has been given a lick of paint, the store aisles are still intact.
The products are not shown in images, so the user has no choice but to dive through a lot of letters. This makes items difficult to recognize. And that sometimes we can make mistakes with the product itself or the format.
Prices and promotions
If you have ever bought at Mercadona, you will know that in principle the supermarket does not have any offer policy. It may, of course, that on some occasions you can access certain products with a reduced price. But surely it will be temporary promotions, like the ones you can usually find in the boxes. Prices are usually low, so in principle there are no major changes or promotions.
An important advantage: Mercadona offers delivery for the next day , which is undoubtedly a great advantage for those who need to receive their purchase within a few hours. Different slots are included, so chances are, you can accommodate delivery at the time that works best for you.
The delivery price is a little lower than that of Carrefour, but the truth is that it is still higher than other supermarkets (such as Caprabo). In this case you will have to pay up to 7.20 euros extra for each of your purchases, regardless of the price of the same.
Dia supermarkets are traditionally cheap. And they also have their own online store. Haven't you tried it yet? This is what you can find.
Dia is a chain of cheap supermarkets, so most of the products are private label . Although we can find such important brands as Pascual, Nestlé, Fairy, Danone or Listerine, it is evident that on the shelves of the supermarket - also the virtual one - you will find many products of the Dia brand.
The most advantageous thing about all this is that the branded products are cheaper. And if they are not, it is possible that you can benefit from some other interesting discount . If it is not in the product you choose, it may be in another, so the discount is practically guaranteed.
Ease of purchase
Shopping in Dia is easy. Like its physical supermarkets, the appearance of the web is simple and clean. Accessing the different products will be easy for you. All are shown with their corresponding photograph, so they can be quickly identified. The white background color and the design of the online store are very pleasant, so that the purchase process is not heavy or confusing.
The website also includes different sections with special offers. On the cover Dia shows the most important promotions of the moment, so that it is easy to access them. At the bottom of the main page there are also different specials, such as Christmas, fruit and vegetables, wines or gourmet products.
The registration will not take more than two minutes, but then you will have to confirm it and add more information to formalize the purchase and delivery. Nothing that you should not do in the rest of online stores.
If you are looking for something specific and you are not able to find it, do not worry. Because the store includes a search engine in which you can type any product or brand .
Prices and promotions
We have already indicated that one of the advantages of Dia is that the prices are quite low. Like Carrefour, you can also opt for special promotions and discounts . Sometimes they can be related to the time of year, for example, Christmas.
In any case, what we like about Dia's online store is that the promotions are very prominent. They are easy to access and can be used by everyone.
And we finish with the deliveries. In principle, you can select deliveries, even for the same day, being able to choose between the following time slots: from 10 a.m. to 12 p.m., from 12 a.m. to 2 p.m., from 2 p.m. to 4 p.m., from 4 to 6 p.m., from 6 p.m. to 8 p.m. and from 8 p.m. to 10 p.m. In any case, what you should check is that Dia works in your area. Because otherwise, you will not be able to make the purchase online.
Deliveries are made from Monday to Saturday. Sundays and holidays are excluded. Home delivery costs are 6 euros, if the order is less than 50 euros. If you exceed this amount, shipping is free. Dia's service is one of the most complete, because the customer even receives an SMS 20 or 30 minutes before receiving the purchase. In this way, you won't waste time waiting at home.