The social network Facebook does not cease in its efforts to attract the youngest audience, the one that seems to have denied it in favor of other tools more 'of its time' such as Instagram or the music application Tik Tok. We recently announced how Mark Zuckerberg was preparing the jump to musical applications to try to 'hurt' the formerly known as Musical.ly and try to snatch a good piece of the teenage cake. Now, they go directly to the gamer with their new portal Facebook Level Up, competition for Twitch.
Play and win money with Facebook and its new Level Up portal
Today we wake up with the news that Facebook has expanded its Level Up program to players from 21 different countries around the world. With the Level Up program, Facebook wants to build a gamer community in its own niche, powerful and consolidated. In the subscription link, any player can choose to participate in said community. If chosen, they can start earning some extra money through Facebook Stars, similar to Twitch Bits, a series of virtual products that fans can purchase to help their favorite streamers. These stars translate into cash for gamers.
Level Up streamers also have the ability to unlock broadcast quality at 1080p / 60fps, as well as customize their personal dashboard and gain privileged access to community beta features and products. Like Twitch (it is undoubtedly seen, that Facebook, as it did with Snapchat for Instagram, has found its main source of inspiration in that gamer community), Facebook will have a sponsorship program that can help streamers to earn additional funds and thus achieve greater visibility and reach.
Will Facebook get a piece of the streamer pie?
Facebook, however, has it a bit difficult to gain a foothold in the world of video game streaming, because the market begins to have, perhaps, too many alternatives. We have the queen of platforms, Twitch, in addition to Microsoft's Mixer and Google's platform, YouTube Gaming. Aside from all of this, Facebook hasn't had much luck, commercially speaking, so far in the world of eSports. Zuckerberg's social network signed an agreement with ESL One to exclusively host a Counter Strike: Global Offensive tournament that resulted in a rather poor audience. Fans and eSports experts attribute the little success, so far, to Twitch dominating the market in an overwhelming way, in addition to a scarce and irregular promotion.
Fb.gg (the address of the Facebook streaming portal) wants, in this way, to become a reference portal for the gamer world. Its intention is that fans and streamers find a strong community on Facebook Level Up in which to find recordings of recorded and live games , worldwide competitions of eSports meetings and events related to the world of video games. They do not forget, of course, mobile video games, with a section entirely dedicated to them under the name of Instant Games.
Only the future will tell if we can find the new Ninja at Facebook Level Up . Facebook's intention is clear: to attract the youth mass by absorbing platforms and applications that take over that market niche.
Via | Engadget