We have all been through the same trance. When we go to buy something (especially if it is something expensive , like a television), we end up dizzy from looking at options so much, and the final decision almost becomes a leap of faith. Although we always try to get a good deal, the brand is one of the criteria that matters most to us . If you are thinking of buying a new TV, it may help you to know the five brands that sell the most TV around the world .
According to data from WitsView , the top five brands are Samsung (who would have thought it ), LG Electronics , Hisense , TCL and Sony . These companies increased their TV sales by 1.6% to 219.2 million units worldwide. The high season in the United States and the strong domestic market in China have a lot to do with these figures. However, the most relevant factor is the cheaper screens, especially the large ones.
Samsung and LG maintain the top positions
The Korean giant Samsung tops the list of TV sales, although its 2016 numbers do not exceed those of 2015. The logic is simple: if more large screens are sold, the medium-sized ones should sell less . In addition, production also suffered due to the earthquake that occurred in Taiwan in February 2016, and certain problems in the implementation of the new Black Column Spacer ( BSC ) technology.
LG continues to be the second largest television manufacturer in the world. Its business reorganization and the change in brand strategy have caused it to lose 4.1% of sales compared to 2015. But you always have to go back a bit to be able to get a run.
Hisense and TCL dare to the international market
We may have looked at these brands with suspicion or simple ignorance, but the Chinese companies Hisense and TCL have surpassed the well-known Sony . There must be a reason. In China , the online dispute for market share has led to a gradual stagnation of domestic sales. The solution was to start selling abroad , and the move has worked for them, especially for Hisense .
For its part, Sony is in fifth place with a 3.7% decline in screen sales. The cause, according to WitsView , is its dedication to large, high-end TVs . Additionally, Sony plans to introduce a more advanced line of OLED displays . Selling more expensively, at the cost of selling less. In any case, the Japanese company is not going through a good time .
For 2017, even bigger, thinner, and frameless TVs
The proliferation of 4K displays and increasing profit margins have a clear consequence: the average size of TVs is going to increase . According to estimates, 50-inch models and up will account for 30% of sales. It is something that will have to be contemplated when we consider buying a TV. Lest we not fit in the living room.
There is another battlefield for the major brands: the high-end segment. LG already has its new range of OLED ultrathin displays ready , and Samsung is going to fight back with its Quantum Dot TVs . In terms of design, ultra-thin models with increasingly narrow frames will dominate . For me, you can throw the junk as you wish. If planned obsolescence is kind to me, my TV has to accompany me for a few more years.
And you? Are you planning to buy a TV soon?
