Right now we would not understand the world without the mobile phone, a device that has literally changed our lives, shaping aspects of our daily routine, creating new habits and customs ... a tool, in short, without which we could no longer live. for better or worse. It is reality, it is what there is and we must live with it. This time we are going to talk about mobile phones but from a strictly business perspective . We are going to get closer to the list of brands that sold the most mobiles last year to understand, in a global way, how the market is today.
Samsung, the brand that sells the most mobiles
This is the complete list of the situation of the main brands in the current market landscape
According to the latest data collected by the Strategy Analytics company , Samsung leads the mobile phone sales market in 2019. The number of terminals sold by the Korean brand amounts to 295.1 million, accounting for 20.9% of market share. The numbers that we could see at the end of 2018 were 291.3 million smartphones sold and a 20.3% share.
However, there are nuances to bring to this data. In the fourth quarter of 2019, Samsung was overtaken by its eternal rival, Apple, which recorded a large number of sales of its iPhone 11 on the Asian continent and in North America. For its part, Samsung's sales suffered a decrease of 1% in the fourth quarter of 2019 in relation to the same period of time in 2018, maintaining a market share of 18%.
Apple, brand of the best-selling model in 2019
Samsung's great rival in the Android field, Huawei, shortened distances with respect to the first, going from a market share of 14.4% in 2018 to 17% last year . What happens to the Chinese brand in the coming months is still unknown, due to the commercial blockade by President Trump.
And what are the best-selling models of each brand? Well, if we focus on the Samsung Galaxy A10, according to Counterpoint, it would be the entry-level terminal Samsung Galaxy A10, followed by the Samsung Galaxy A50, a mid-range with an estimated value for money. The best-selling mobile of 2019 is Apple, the iPhone XR.
Via | Sammobile