Are you thinking of opening a business or expanding the one you already have? The Internet has opened a multitude of doors that were unthinkable years ago, such as the possibility of selling your products on the most prestigious platforms such as AliExpress , a massive market with visitors from 200 countries. We explain how to become an AliExpress seller, and everything you need to know.
What is AliExpress
AliExpress is an e-commerce platform or online market of Chinese origin, which has been in operation since 2010. Its business model is very similar to that of Amazon : it is a website where buyers can find a multitude of products that They are divided into several categories. These products are offered by different sellers, who pay the platform a commission for each sale made.
AliExpress has been planning its entry into Europe for three years, and Spain has been one of its main targets, with three online stores and a permanent physical store in Madrid
Why sell on AliExpress
Selling on AliExpress means offering your business to the more than 200 million monthly visitors that this platform has. This means that if you already have a business, you can expand it to the next level thanks to AliExpress.
Another benefit of selling on AliExpress is healthy competition , as AliExpress never sells its own products directly to customers, but instead uses sellers on the platform.
Requirements to sell on AliExpress
Before delving into the subsequent steps, you need to know the prerequisites for selling on AliExpress.
AliExpress enables individual merchants as well as businesses . Therefore, you can register as an AliExpress seller as long as you have a VAT number (NIF-VAT), the company's operating license, the identification number of the company's legal representative, and contact information (email and phone number).
You also need to meet the following requirements:
- Company identity authentication : You need to register your Alipay company or Alipay legal entity. To do this, complete the authentication of your company's identity on AliExpress, either using the Alipay account or the account of the Alipay legal entity.
- Trademark : If you operate a brand, then choose the requirements regarding the operation of the brand's official store, specialty store or type of franchised store.
- Annual technical service fee : AliExpress sellers must pay an annual technical service fee. The rate is different for the different types of service.
In which countries can you sell with AliExpress
A very common question of users is to know in which countries they can sell with AliExpress. For now, sellers interested in using AliExpress as a sales platform can distribute their products in the following countries of the European Union: Germany, Austria, Belgium, Cyprus, Slovakia, Slovenia, Spain, Estonia, Finland, France, Greece, Ireland , Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal and Russia.
What can I sell on AliExpress
The products that can be sold freely in Aliexpress belong to any of these categories:
- Bags and suitcases
- Accessories for cars and motorcycles
- Clothing accessories
- Computers and accessories
- Consumer electronics
- Electronic components and systems
- Home and garden
- Household appliances
- Lights and lighting
- Office and stationery
- Protection and security
- Sports and leisure
- Telephones and telecommunications
- Toys & Hobbies
- Weddings and events
- Mens clothing
There are products that may need special authorization before you can sell them on AliExpress:
- Beauty and health
- Fine jewelry, costume jewelery and accessories
- Hair Extensions & Wigs
Finally, there is a small list of prohibited items on AliExpress . This list includes everything illegal and illegal:
- Dangerous chemicals
- Medical devices
- Military equipment
- Precious metals
- Tobacco and related products
How to register as a seller on AliExpress
Once you have verified that you meet the requirements to be an AliExpress seller, you have to complete the registration process as a seller on this platform.
The first thing to do is create a seller account on AliExpress. We recommend choosing the name of your store well, since, if you decide to change it in the future, you can only change the name of your store once.
After that, you will have to attach the relevant bank and tax information , and wait for your application to be reviewed and accepted by the AliExpress team. This usually takes 2 to 3 business days. You will receive an email confirming or rejecting your request.
Once your request has been accepted, you can start customizing your store and start selling your products on AliExpress. You can also register a new own brand that is not already in the AliExpress database.
To become an official store of a brand, you can only sell products of the brand in question, and it must be authorized in the market.
Can I add my brand to the products?
You can add a new trademark by providing the trademark name, active trademark, the corresponding government trademark number, the trademark owner's name, and the registration location.
How much do I have to pay to sell on AliExpress?
Each seller has to pay the AliExpress annual seller fee. The AliExpress seller fee is calculated based on the category of the product you sell. It is generally between 5% - 8% . An advantage of AliExpress is that if you reach a specific amount of sales, then the annual payment is reduced by 50% or even more.
What payment methods are accepted on AliExpress?
Visa, MasterCard, Maestro, AliExpress Pocket, Alipay Balance, American Express, Yandex.Money, Giropay, DOKU, WebMoney, Western Union, MercadoPago, Discover Cards, Carte Bancaire (Carte Blue), Przelewy24, Boleto, iDeal, Sofort Banking, TEF , Payment by SMS in Russia (MTC, MegaFon, Beeline, TELE2), and payment in cash (Euroset, Syvaony, Russian Post).