Ten years go a long way. And more in the field of technology. This 2015 has been a decade since Lenovo bought IBM's personal computers division. A strategic decision that has been key in the development of the firm that today is the world's largest computer seller, ahead of large packaging companies such as HP . In this time, the Asian company has multiplied its annual turnover tenfold and has expanded its business in other key sectors of the technology market such as smartphones (in which it has taken a giant step by buying Motorola ). We look back at some of Lenovo's most important milestones in this decade.
When Lenovo acquired IBM's personal computers division in 2005 , it was virtually unknown outside of China. At that time, it was the ninth largest computer seller in the world market with a turnover of 3 billion dollars a year and less than 3% of the market share. Ten years later, its annual turnover has grown to 39,000 million dollars and its share amounts to 20% . That is to say, in this period it has managed to multiply its turnover by ten and has gone from being a secondary actor to the great protagonist of the PC segment.
Their progress was built around the Think brand . Lenovo picked up on the good work of IBM in the professional market and was making a name among companies and professionals with very reliable equipment. However, it still had to touch a market as important as the consumer. And there we had to wait a few years, since in China this brand is well known, but outside its borders it has cost more than to enter into the usual conversations with the same force as HP or Sony.
Lenovo's big explosion in the consumer market came through its flagship Lenovo Yoga laptop . A team that became a benchmark in the PC world by breaking down the barriers between laptops and tablets with a team capable of rotating the screen up to 360 degrees. It was not the first to explore this border between laptops and tablets, but the excellence in its design and the reception of the public meant that in a short time the false stigma it had as a "Chinese brand of cheap equipment" was broken. And there has been its great success to consolidate itself in the market as a solid firm. Lenovo offers a good selection of budget PCs , but has built a very strong reputation with high-end models, for example the Yoga in the consumer field or the Lenovo ThinkPad X1 Carbon laptop in the professional market. In fact, its ThinkPad notebooks recently reached the 100 million sold mark .
Another key to its development in these ten years has been its desire to continue growing and not only in the field of desktop computers and laptops. For example, the purchase of Motorola has opened the doors to many countries outside its homeland (in China Lenovo is the second largest seller of mobile phones) and there has also been a recent purchase of IBM's x86 server division . All a guarantee to continue growing in different fields of technology.