Canon has just launched its new PowerShot SX730 HS, a compact camera with a super zoom of 40x so that no detail is missed. And this is not the only Canon release of the day. Add to the camera the launch of its new lens, the EF-S 35mm f / 2.8 Macro IS STM. A lens specialized in capturing close-up images with spectacular results.
40x zoom with Canon's new compact
The new Canon Powershot SX730 HS is a special camera to take you on a trip. It's comfortable, ultra-thin and weighs very little. Among its best qualities, it stands out its powerful zoom, a 20.3 megapixel CMOS sensor and a burst shooting of up to 5.9 frames per second (fps). This means that few catches will escape you on your city breaks, where everything happens at breakneck speed.
Its star feature is, as we anticipated before, its 40x wide-angle optical zoom. Nothing will escape the look of a really 'super' zoom. And before we said that it was very appropriate for the trip because, in thickness, it measures 39.9, a size that you can adapt in your pants pocket and thus visit the city without wearing anything around your neck.
More features to review
- 0.12 second autofocus speed to keep photos as sharp as possible.
- 8 Intelligent Image Stabilization (IS) modes.
- Advanced 5-Axis Dynamic IS for Video Recording: Record videos so steady it looks like you're carrying a steadycam.
- Creative Shooting mode: when you take a photo, the camera shows you five different filters to beautify your snapshots
- Instagram Stories mode: the Canon Powershot SX730 HS allows you to make video clips of about 4 or 5 seconds, with the possibility of slow and fast motion, and then upload them to Instagram stories, since it has WiFi connectivity.
New Canon EF-S 35mm f / 2.8 Macro IS STM lens
Another of the star launches is this Canon EF-S lens specially designed for macro images, as it incorporates the Macro Lite brand's own flash technology. It is the first lens of its kind in Canon's EF-S range.
This lens is compatible with DSLR cameras with APS-C sensor. With Macro Lite technology you can capture, with much more definition and light, those small objects or those that are in the foreground. For this reason, this lens is highly recommended for lovers of nature photography, as well as professionals of catalog product photography.
In addition, with the Canon EF-S lens we will get macro images to be perfectly sharp, and this is thanks to its image stabilizer with hybrid IS. This lens also has a 1: 1 real-size magnification, capturing objects that are only 30 millimeters from the front of the lens in focus.
The 7-blade f / 2.8 focal aperture is capable of creating striking bokeh effects by applying a soft layer to the blur. Thus, the image we obtain appears much more natural. And if you're a video recording lover, your movies will look just like that, movies - its quiet motor will prevent distracting noises, and focus shift is smooth.