It was something that had been coming since the beginning of the pandemic and that is how it has finally been. Two studies by IDC and Gartner confirm that the sale of laptops has skyrocketed considerably in the last quarter of 2020 compared to the first quarter of this year. In a market with a downward trend, the introduction of teleworking seems to have been the main driver in the sales of portable equipment. This growth is also fueled by the digitization of education, by relying exclusively on computer equipment to teach online classes.
Acer brings to Spain all its cheap Chromebook laptops
From 2.8 to 11.2%, this has been the growth in the sale of laptops due to the pandemic
So is. The data from the two studies reflects an estimated growth of 2.8% in the case of Gartner and 11.2% in the case of IDC . The difference of the first study with respect to the second part of the inclusion of Chromebook computers, that is, computers with Google's operating system for computers.
According to the IDC study, the sale of computers with Chrome OS has exploded in the last four months, probably due to their low cost in relation to Windows computers . Apparently, the demand for this type of device in the United States and Canada is being much higher than in previous periods. To this must be added that the sale of laptops in Europe, Africa and the Middle East has skyrocketed by up to 20%.
Acer Chromebook 311, a team with Chrome OS that starts from 300 euros to change.
If we focus exclusively on Windows computers, Microsoft has confirmed an increase in the sales of its computers in the month of April. It has also reported an increase in the use of Windows 10, as well as in the use of Microsoft Office 365 , the service that combines the entire Microsoft office suite with applications such as Excel, Word or PowerPoint. This data coincides with the impulse of the pandemic to online education, something that had been rumored from the beginning and that has finally been confirmed by those of Mountain View. Recall that the use of Zoom, Microsoft Teams, Facebook Messenger and Skype skyrocketed to such an extent that companies were forced to expand the maximum limit of people in private rooms.
These are the best-selling brands in the last four months
As for the best-selling computer brands, the Gartner study shows us that Lenovo was the manufacturer that has managed to sell the most in the world in absolute terms , with no less than 16.19 million computers. They are followed by HP and Dell, with 16.16 and 10.6 million units sold. Fourth place is relegated to Apple, with only 4.4 million devices sold.
The figures from the IDC study are quite similar to those of Gartner, although they show us much greater growth, with more than 72 million computers sold between laptops, desktops and professional equipment in general. It should be noted that the IDC study places HP in the first place, with 25% of sales compared to 24% of Lenovo. The order of the rest of the brands is identical, with Dell and Apple at the rear. It is worth saying that neither of the two studies reflect actual sales data. The data that is exposed has been extracted from some direct sales chains, such as Best Buy and other companies of similar fame.
Source 1 | IDC
Source 2 | Gartner