The Barbie would have left a Gothic sisters. They are the Monster High dolls : Lagoona Blue, Clawdeen Wolf, Frankie Stein, Draculaura , Cleo de Nile and Ghoolia Yelps . They are 24 inches tall and fully articulated. All of them are relatives of famous monsters and go to Monster High institute. Many parents and grandparents have seen them purple to satisfy the illusions of their daughters and granddaughters. And is that Monster High dolls are sold out in many establishments.
In the face of high demand , prices have doubled in some stores. Girls from almost all over the world covet these dolls. And the marketing campaign has not been the traditional one, of bombarding with television advertising . On the contrary, promotion on the Internet has been crucial. The official page on Facebook gathers about 650,000 followers. On the official site of Monster High , the manufacturer Mattel offers webisodes about the universe of dolls that can also be seen on YouTube . Also, the theme song for the miniseries " Monster High Fright Song " is for sale on iTunes .
Each doll comes equipped with a pet, a brush, an accessory, and a journal that includes codes for the Internet . They are not suitable for children under six years of age. It is possible to buy them from 20 euros, and there are packages with two dolls for 37 euros. Anyway, its price depends on the accessories. In Spain, the Monster High dolls landed during the fall of 2010 ; that year more than 300,000 units were sold, and this year 2011 , preliminary figures point to 270,000 dolls sold.
Monster High is a good mine yet to be exploited. Not only because of the numerous accessories for the dolls and the girls themselves. Three books have already been published and also several video games . TV specials have been aired and there is a clothing line with the brand. And soon the dolls will jump to the movies; the film is already in pre-production.
Frankie Stein is Frankenstein's little sister, and she's very sporty. Draculaura is the daughter of Count Dracula, but she does not drink blood because she is vegan; its colors are pink and black. Cleo de Nile is the daughter of the Mummy, and her best friend is Ghoolia Yelps , daughter of zombies and the smartest in the institute. Lagoona Blue is the daughter of a sea monster and her pet is the piranha Neptuna. Clawdeen Wolf is the daughter of the werewolf, and she loves to be dressed in the latest fashion; her pet is a purple cat.