The growing rise of influencers on Instagram is causing a multitude of users to be interested in this type of profile in an economic and work sense. Unlike the influencers from YouTube, Twitter, Twitch and other less massive platforms, Instagram does not reward this profile with financial compensation, but rather they depend on third parties, such as brands, companies and even other Instagram profiles. Previously we saw how much YouTube pays for a million visits. But how much money does an influencer actually make on Instagram? What if you have more than a million followers?
How many followers do you have to have on Instagram to get paid and earn money?
The question that many ask themselves: from how many followers are you an influencer on Instagram? The truth is that there is no established number , as long as we generate impact with our publications. What does this mean?
A grosso way, the impact of a publication is the total number of interactions obtained in a given period of time based on the number of followers to have. For example, if an Instagram account has 400 followers and the last publication of this account gets 400 likes and 400 comments, we can say that an impact of 100% is obtained , something that today is nothing short of impossible.See this post on Instagram
A thousand thanks to @cadena_dial for inviting me to sing yesterday at #ViveDial @wizinkcenter with great artists that I have always admired and will admire. @alex_saint 💄 @jesusdepaula 💇🏽♀️ @antonia_payeras 👗 you are the best ✨ And thanks to @jeisantana @federicacriscione_ @ nati.jimenez.a @anahislambea @ vickygom3z for always accompanying me, I love you maaaaaazo 🤷🏻♀️
A post shared by AITANA (@aitanax) on Sep 7, 2019 at 8:18 PDT
Aitana, example of a profile with great impact on networks.
To this we must add engagement or feedback. When it comes to obtaining money on Instagram through promotions, brands and third-party companies, this factor is very important, as it indicates the return value that the person responsible for the campaign obtains in economic terms . The higher the engagement , the higher the return value we will obtain on the brand in question.
To calculate Instagram engagement we will have to perform the following formula:
- Engagement = Total interactions (Likes + Comments) / Number of followers x 100
Applying the formula, we have figures similar to the following:
- Engagement = 432 / 5,340 x 100 = 8.08%
If we want to calculate the engagement of an Instagram story or a video, the formula varies slightly:
- Instagram Stories Engagement = Total Engagements (Views + Private Messages or Swipe Up) / Number of Followers x 100
- Instagram Video Engagement = Total Engagements (Views + Likes + Comments) / Number of Followers x 100
Based on this formula, the different brands establish their advertising campaigns. To obtain the highest return value, companies typically apply the following equation:
- Brands profit = Campaign profit - Amount invested in promoted publication
Translated into numbers we can establish the following equation:
- 1,100 euros obtained in campaign - 1,000 euros invested in promoted publication = 100 euros of total profit
This last example is the biggest test of low engagement , where the return obtained reaches 10%. The ideal would be to raise that figure to 25% or even 30% for a successful campaign.
Returning to the initial question about how many followers are needed to make money on Instagram, the answer varies depending on the return value that brands can obtain on our profile. From 1,000 followers is a figure that companies begin to take into account as long as we have good engagement .
How much money does an influencer who has a million followers charge?
Based on all this data, calculating what an influencer earns on Instagram can be relatively easy. The crux of the matter lies in the type of content offered by the profile and the product to be promoted.See this post on Instagram
Why lie, those who know me well know that I always carry a lighter in my bag in case someone needs to party. Call me posturet but has it ever turned out well !!! 😂 BIC is doing a draw for 100 packs of 5 lighters in @wallapop in my stories I leave the link! ✨ #BICstories #ad
A post shared by Berry Berryuca (@berryuca) on Jun 24, 2019 at 6:09 PDTSee this post on Instagram
My friends from @samsungespana have chosen me to show you what the NOTE10 + is cool, for my dancing SKILLS but above all so you can see how easy it is to edit with it. # GalaxyNote10 #TeamGalaxy #WithGalaxy #ad
A post shared by AJ Rodriguez (@toniemcee) on Sep 20, 2019 at 12:14 PDTSee this post on Instagram
To end the ZeroLimits campaign, the people of Honor asked me to record the typical video with the typical “Fight for your dreams” message. And to me, honestly, sending this type of message seems like a serious mistake, so I give you my version. In life there are many factors and, sometimes, no matter how hard you try and put your skin on a project, you may not succeed. So have fun and learn fighting for what you want, this way you will never fail completely. # Honor8X #ad
A post shared by Wismichu (@wismichu) on Nov 27, 2018 at 8:07 am PST
Examples of promoted campaigns.
If, for example, the influencer publishes and promotes content related to the motor world (cars, motorcycles, trucks ...), the campaign will be much more expensive than that of an influencer who publishes content related to makeup even though both have the same number followers and engagement ratio .
However, there are tools that allow us to calculate the average price of each publication, such as InfluencerFee or InfluencerMarketingHub .
In the profile of the actress María Valverde, protagonist of Three meters above the sky with almost a million followers on Instagram and an engagement ratio of 3.2%, the figure that could be obtained ranges between 3,000 and 4,900 dollars per post .
We can therefore deduce that in a monthly average of seven promoted publications, the actress could pay a whopping 26,000 dollars a month , about 23,600 euros at the exchange rate.
How to make money with Instagram
There are many ways to earn money on Instagram. The simplest and most direct is to contact the product brands that we want to promote , as long as our content is adapted to the product in question and the engagement is high.
Ideally, before making our profile profitable, is to change our personal account to a company profile to provide companies with metrics on the degree of interaction . In the article that we just linked we explain how to proceed.
Another option to make Instagram profitable is based on the digital platforms of Influencers, where we will only have to register and associate our profile to receive promotional offers periodically. The price, of course, is on average much lower than if we directly negotiate prices with the company. Some of these platforms are the following:
Last but not least, we can go to the sale of photographs through image banks . Product photography, landscapes, people ... Any proposal is welcome. The higher sales we get per photo, the more compensation we will receive per month.
We leave you below with several online platforms to sell stock images:
- Adobe Stock